* Reading in the Investment Promotion Strategy in Iraq
Economic : reading in the investment promotion strategy in Iraq from the perspective of a systematic
D. Acer Yassin
Of success in attracting investment to the Iraq National Investment Commission and bodies of the provinces to work systematically to develop action steps for this purpose and approved by many international institutions concerned with direct investment, such as the World Bank and International Monetary Fund, which can be matured through a periodic review to be converted into a general framework strategy for investment promotion, which can be summarized in three basic steps to basic stages can be included as follows:
The first step: assessing needs and investment possibilities:
The promotional strategy of the National Commission for Investment and the provinces as a marketing plan for the final output of investment projects on offer and by which investors determine the target and thus the quality of the promotional activities must be introduced in this context must determine the following steps to start the marketing process:
1. Determine the development goals of Iraq and therefore the objectives of The National Organization for Investment and the provinces.
2. To identify global and regional trends prevailing on foreign direct investment and partnership patterns at hand.
3. Analyze the strengths and weaknesses of the situation in Iraq and to promote and highlight the first and helping to address the second.
4. Analyze the strengths and weaknesses of the competing countries to know the actual site of Iraq in regional and international climate.
All these steps are discussed separately and lead a whole in determining the type of industrial sectors that could be attracted to invest in Iraq.
1. Determine the development goals of Iraq and the objectives of the National Organization for Investment and the investment in the provinces, when the development of any strategic marketing of Iraq must take into account the link between promotional efforts and objectives of the Development Plan for Iraq because the aim is not only to attract foreign investments, but rather to achieve development plans such as the provision of job opportunities, bringing advanced technology and increased exports.
The harmony between the promotional plan and objectives of the development plan will make the task of monitoring and evaluation later “easier access to a large extent. The most important points should be taken into consideration for the preliminary phase of the development of promotional strategy is the following:
A list of targets and the development of Iraq in line with the national development plan 2010-2014.
List the objectives pursued foreign direct investment and based on development goals.
List the objectives and functions of the bodies of the investment based on the objectives related to FDI and national development goals.
2. To identify trends in foreign direct investment and external influences
The second step aimed at assessing investment potential of Iraq as a magnet for investment based on “an understanding of trends in foreign direct investment globally,” and regionally “and external factors affecting Iraq’s ability to attract foreign direct investment.
Subject to local and foreign investors a lot of pressure and the effects that even if nothing to do with the status of Iraq’s internal but it could have a major impact on the decision to invest and thus a need for the employees of the Authority and in particular Oolaik in the Promotion Department to recognize these pressures to be able to convince them that Iraq was a suitable site for investment and thus have the following:
A. To identify trends of foreign investment globally, “and through the preparation of studies based on international statistics, which can be of many international organizations concerned with investment of the important sources to learn about this aspect.
B. To identify trends in foreign direct investment regional “analysis of trends in foreign investment in Iraq and the region as a whole, through:
Gather information about new projects and investment opportunities in the real Iraq and countries compete for a number of years to come in the short and medium term.
Analysis of key sectors and types of investors (to decide which sectors represent the largest proportion of investment in Iraq) and to identify nations that controls the provision of investment in these sectors, the largest proportion to be targeted later in order to attract direct investments.
3. Quadrilateral analysis of the strengths, weaknesses, opportunities and challenges (SWOT) in Iraq and in the main sectors in which investors:
Considered an assessment of the benefits of investment opportunities in Iraq as a host of investment necessary, “because it means understanding the product before marketing.
The best way to do this is to scan the regular strengths (Strengths) and weaknesses (Weaknesses) and opportunities (Opportunities) and challenges (Threats) of the Iraqi economy.
The main advantage of the analysis of four (SWOT) of being an assessment of “dynamic” of the opportunities available in Iraq as a host of investment and on the contrary from the analysis of trends in foreign direct investment, which is essentially a look through the past several years, the analysis of four takes into account the subsequent developments, opportunities and challenges that can affect the future competitiveness in Iraq.
Analysis is based on four to three main factors:
Identify the strengths and weaknesses of the Iraqi economy as a whole and for each sector separately.
Identify opportunities and challenges.
Summarize the key issues (identify the strengths and opportunities and identifying weaknesses and challenges that must be dealt with and addressed)
4. Competitive analysis
After analysis of four of Iraq consists of a good idea of benefits currently available as a investment, followed by comparing these features with those of competitors key allegedly compared to a normative or standardization is a tool used to measure the relative competitiveness and thereby determining the features standard to Iraq to determine a competitive investment destination.
There are four factors taken into consideration in the standardization or benchmarking:
Identify the factors that will compare GPS competition, which will be measured and compared and compared to data collection opportunities in Iraq to other countries competing identified (recipe excellence) of the Iraqi economy by promoting him as a magnet for investment
Second step: determine the industrial sectors and sources of investment target:
Complete analysis of the Quartet, made up a picture of the strengths and weaknesses of Iraq and the location of his rivals and is based on this information to determine the industrial sectors that may succeed in Iraq attraction followed by a promotional strategy detailed in accordance with the specific needs of targeted companies which are active in these industrial sectors.
There are four steps to determine which industrial sectors that may be likely “to gravitate to Iraq investment location:
1. Develop a long list of potential primary industrial sectors.
2. Analyze the properties of industrial sectors.
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3. Assess the suitability of the industrial sectors of the characteristics of the Iraqi economy in the context of national development objectives set.
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4. Develop a short list of targeted industrial sectors should be consistent with the characteristics of the Iraqi reality.
The promotional strategy for Iraq to focus on the short list drawn from the lengthy list include those industries that fit its investment requirements significantly with the characteristics of Iraq as a possible location for investment.
In order to be true targeting should be to identify the sectors characterized by two main pillars:
1. Proper targeting of the geographic sites of the investment:
The importance of the geo-targeting for companies to maximize the promotional impact of promotional efforts to focus on a limited number of States to maintain the Commission’s resources, promote and otherwise, the promotional activities will be broad and proliferation are prohibited from making any significant impact.
Must be pointed out that states “certain to dominate the various industrial sectors and these countries is certainly not the only sources of investment in those sectors and the focus should be on the basis that geographic targeting is keen to invest to attract a larger share of investment.
Finally, “the decision is also affected by geo-targeting” the size of the budget or the budget of the tasks of the external representation of the Investment Authority as the geo-targeting has important implications on the type of promotional efforts carried out.
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2. To maintain a dynamic promotional strategy of the National Authority and bodies of the investment:
The National Commission of investment refocusing promotional strategies to reflect the absorption of the emergence of emerging opportunities, for example, might enter Iraq in the competition as a magnet for the manufacture of pre-cantonment of consumer goods in the short term (one year to two years) and be the focus of promotional activities for workers in the promotion of investment but medium term (3 to 5 years) There may be biggest attraction of the more advanced sectors such as petrochemical industries, should be targeted to attract other types of industry’s most sophisticated.
The push to shift the focus of promotional strategy to attract the collection industry’s most complex or seek to attract high-tech industries such as electronics manufacturing an increase in the output of skilled workers in Iraq, technical institutes and applied to suit the needs of these industries.
In this way, the process of investment promotion is a dynamic process and coordination at the same time fully with all Iraqi constituencies relevant to improving the environment for investment and to amend or introduce appropriate policies to stimulate and attract investment flows.
The third step: the development of promotional strategy
The completion of steps one and two are selected industry sectors targeted in the short, medium and target site or sites of major geographical these industries any clearly identifiable “from” being focused on promotional activities and where such activities take place promotional and remains to be determined “how” will be to implement such targeting Centre No need to change or modify the work program.
These changes should be systematic and inclusive of all aspects of the activities of the National Investment Commission, and should be specifically on the National Commission for Investment and Investment Commissions in the provinces:
1. Refocusing promo for the investment strategy in line with the global transformations.
2. Evaluate the functions and responsibilities of workers in the investment agencies and adjusted systematically.
3. Evaluation of partnerships in which the bodies of investment and memoranda of understanding signed by these bodies in line with the outcomes of investment strategies and not react instantaneously to the offers made by institutions or foreign companies.
The final outcome document will emerge that shape the strategic plan of action for the coming years on the basis of strategic focus that shape the work plan for the coming years on the basis of strategic focus and evolve in light of future changes in the reality of the different orientation of international investment.
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